Unlocking Financial Opportunities For Underserved Bharat

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RBI

Registered

Company overview

Distributor

Distributor trust

Freelancers are empowered through AI-led tools that help them act in the long-term best interest of their customers

Customer

Customer trust

End customers rely on WeRize’s distributor assisted, data-driven recommendations across both asset and liability products

Manufacturer

Manufacturer trust

Financial Institutions rely on WeRize’s data, risk management and distribution intelligence to reach small city customers that they can’t serve on their own

Key highlights

Large, underpenetrated market opportunity: 

India’s 300Mn+  aspirational middle-class is formally banked yet financially underserved across credit, insurance and investments- a segment capturing ~30% of India’s GDP, where pure-digital models face a trust deficit and branch-based lenders find the economics unviable.

Differentiated, asset-light social distribution

Differentiated, asset-light social distribution: WeRize operates through 17,000+ financially literate freelancers across 5k+ small cities serving as high-trust human touchpoints with no branches and local sales teams leading to superb unit economics. WeRize’s wide product suite enables strong freelancer economics and retention.

Proprietary AI driven tech stack:

WeRize has built a proprietary, end-to-end AI stack trained on 20Bn+ data points across 4Mn+ households in 5k+ cities, enabling superior risk management in this underserved segment. Across distribution, AI powers lead generation, assisted selling, onboarding, and lifecycle engagement—enabling freelancers to operate like professional financial advisors. At the same time, on the manufacturing side, AI enhances underwriting, risk selection, and product structuring, enabling selective expansion into self-manufactured products where risk-adjusted returns are attractive.

Highly profitable with industry-leading growth:

Highly profitable with industry-leading growth: Founded in 2019, we have been growing more than 2x annually and turned profitable in 2023.  Our profits have been growing multi-fold every year since then.

Trusted by Top tier Rating Agencies

WeRize carries a BBB (Stable) rating from India Ratings (subsidiary of Fitch Ratings USA), with co-lending partnerships spanning several large financial institutions. WeRize’s securitisation instruments were recently rated “A” by Fitch.

Marquee Investors:

WeRize has raised $26 Mn from marquee investors like British International Investment (UK government fund), 3one4 Capital, Picus, SONY Innovation Fund and other global VC/PE funds.

The Co-Founders

WeRize is led by a category-building founding team with rare breadth across marketplace scaling, financial services, semiconductors and deep-tech AI